I don’t even know where to start with this book, I listened to the audio book and it was great to have the serious tone of the author repeat areas of vital importance.

This book was a comparison and dissection of what made companies go from good to great, and why their comparison companies who had almost the exact same resources and situation floundered in mediocrity.

One of my favourite concepts was the ‘Stop Doing List’, with everyone making great, big, hairy to do lists to keeps themselves busy and productive, these great companies had Stop Doing Lists that helped them stay on track.

Another concept is that technology does not make you great, it accelerates what is already great, I have been saying and thinking this for years…mostly because I forget, technology does not work for you…it is the funniest to think about when you get a time saving device and you make a to do list, only to become overwhelmed and not do anything on the to do list on your technology anyway.

The Stockdale paradox, is one of the most important concepts to grasp, you will have to read (or listen) to the book, if you want to understand this…I predict that your life will be a lot less painful…you will not die of a broken heart…which is always good.

This book is a must read for anyone trying to break away from the mediocre.  This book will build a hope in the slow steady progress of what you are trying to do.  Just read it, don’t be dumb, read it!